“The Grip team really goes above and beyond to customize your frozen fulfillment network to best help you achieve your goals. There are many third-party logistic companies in the U.S. that charge high prices with very little infrastructure and no customer service, but GRIP exceeds where others fail. Grip has an impressive software and is setting a new standard in the 3PL industry.”

Taylor Ludin, Vice President of Operations, GOLO

The customer

GOLO Foods creates nutritious, preservative-free meals to help people lose weight without hunger and cravings. The company has had over 5 million customers and helps 40,000 people each week with sustainable weight loss programs.

The problem

Despite having a large customer base, GOLO does not sell its products on Amazon or in any retail stores, relying entirely on a direct-to-consumer (DTC) model.

While DTC models enable eCommerce brands to eliminate costly intermediaries and retain more revenue, they also need to handle all distribution and logistics independently, without the support of brick-and-mortar stores.

Since GOLO’s meals are shipped frozen, they must arrive on-time and in perfect condition. Therefore, GOLO needed a third-party logistics (3PL) and technology partner to help manage their inventory, control shipping costs, fulfill DTC orders, and provide transparency across their entire operation.

The solution

GOLO partnered with Grip for nationwide fulfillment coverage backed by our powerful logistics shipping engine which provides shipping recommendations on a package-by-package basis based on real-time conditions.

“The GRIP team really goes above and beyond to customize your frozen fulfillment network to best help you achieve your goals,” says Taylor Lundin, GOLO’s Vice President of Operations.

“There are many third-party logistic companies in the U.S. that charge high prices with very little infrastructure and no customer service, but Grip exceeds where others fail,” he adds.

Grip’s four state-of-the-art temperature controlled facilities provide DTC brands with nationwide fulfillment coverage and increases their ability to deliver packages to customers within 24 hours. 

In fact, 60% of packages sent through Grip’s fulfillment network arrive within one day, while the remaining 40% arrive within 48 hours.

Grip’s powerful dashboard leverages over 25 million data points and analyzes factors such as temperature, major weather events and carrier performance to provide package-by-package shipping recommendations. 

This level of insight was not previously available for most DTC brands.

Grip’s platform saves our partners up to 30% in shipping costs by recommending the correct packaging and shipping based on real-time conditions and the most cost effective carriers. Businesses also reduce spoilage rates by up to 25% after onboarding with Grip.

Paired with our fulfillment centers, Grip is able to personalize the amount of dry ice and gel packs in each GOLO order calculated based on each customer zip code’s distance from the closest Grip fulfillment center.

“Grip Shipping has an impressive software and is setting a new standard in the 3PL industry,” says Lundin.

Grip takes the stress and guesswork out of logistics for eCommerce businesses of all sizes.